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YUNYAO GU

Multiple experiences of exploring fine-art and commercial design enables me to think in various perspectives and capable of framing commercial concepts with long term social impacts.

Always curious, energetic and intellectual is part of the comments that I’ve received from my instructors in RISD.

I used to focus on refining products to uncover overlooked user needs, and delivering simple but novel solutions to empower people. But right now, I view empowering business more holistically on a long term profitable basis, to shape promising competitive edge.

My future design focus area will be about shaping sustainable and flexible user experience, delivering value and care to maintain customers beyond traditional marketing skills.